Fascinating thread. As a co-founder of a company in the wedding space (shinyorb.com) and having gone through the wedding planning process myself, I think there is definitely a need here!
Thought I'd throw in my $0.02 about customer acquisition to address some other people's points about this space. While it is true that consumers in the wedding area are one-time consumers, there are plenty of ways to market besides AdWords. You could easily offer incentives to your current customers for referring friends. For example, marking up a product by 2x and giving people a 50% cut or rebate for referring a friend works wonders for many businesses.
Echoing someone else's concern though, I'd be worried about how much I would need to fight with my printer. Certain kinds of card stock would probably be a nightmare to deal with. Not knowing much about printing, are there certain things that can be done to make the DIY printing process easier? E.g. Limit to 8.5 x 11 PDFs to make printing easier or recommend certain kinds of card stock or brands of paper that would work best? (heck, that could even be another revenue stream: either affiliate or selling actual paper/card stock) Etc...
I applaud you for going for it -- it's a good idea. I signed up for your mailing list. Let's see if we can work together...
Thought I'd throw in my $0.02 about customer acquisition to address some other people's points about this space. While it is true that consumers in the wedding area are one-time consumers, there are plenty of ways to market besides AdWords. You could easily offer incentives to your current customers for referring friends. For example, marking up a product by 2x and giving people a 50% cut or rebate for referring a friend works wonders for many businesses.
Echoing someone else's concern though, I'd be worried about how much I would need to fight with my printer. Certain kinds of card stock would probably be a nightmare to deal with. Not knowing much about printing, are there certain things that can be done to make the DIY printing process easier? E.g. Limit to 8.5 x 11 PDFs to make printing easier or recommend certain kinds of card stock or brands of paper that would work best? (heck, that could even be another revenue stream: either affiliate or selling actual paper/card stock) Etc...
I applaud you for going for it -- it's a good idea. I signed up for your mailing list. Let's see if we can work together...