Customers don't classify the websites they visit as "startup websites" or the businesses they buy from as "startups" any more than they classify the fish they eat by taxonomic rank.
The "ideal customer for a startup" is a human. Humans read what interests them, and buy things based on emotion, not logic. And what interests them is, with 100% predictability, themselves. Not you, your product, your business plan, your home page layout, your design scheme, nor any of the other elements many startups choose to create rigid sets of communication rules around. If you wanna talk to your customer effectively, then talk about your customer. They'll listen every time.
The "ideal customer for a startup" is a human. Humans read what interests them, and buy things based on emotion, not logic. And what interests them is, with 100% predictability, themselves. Not you, your product, your business plan, your home page layout, your design scheme, nor any of the other elements many startups choose to create rigid sets of communication rules around. If you wanna talk to your customer effectively, then talk about your customer. They'll listen every time.