Nilay has been discussing these ideas on podcasts hosted by The Verge over the last few weeks. I can tell it's something that's been top of mind for him especially on his podcast series Decoder where he interviews CEOs about their approach to integrating AI in their products and how consumers feel about this.
> I think the biggest downer was when I built the coolest SaaS for martial arts academies. I thought it was guaranteed success, as I am involved in these communities, know a ton of owners. I reached out to all of them. Offered a free setup/trial. None of them cared, or even attempted to use it.
Did you speak with them about the idea before building the platform?
Some of them, yes. It seemed like they'd use it. I don't know. Maybe bad execution, or something. Although, maybe I should try again. Perhaps they were busy. I also didn't market beyond reaching out to people (which involved the people I know + cold email outreach).
It’s hard for these companies to switch once they’ve picked a platform. Just an idea, but I’ve seen people have success by looking up new business registrations. Get all new martial arts gyms daily, and try reaching out to them.
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